Marketing using Promotional Products

A division of PenneyandCompany:

Creative and design of marketing initiatives, web sites, graphic design, brochures, books, publications, tradeshow and portable displays, advertising, logo design, promotional products, photography, signage, billboards, media buys and printing.


Creating your brand is an ongoing process

You always want your company to …
• attract new customers
• stay in touch with your existing customers

When clients need the products and services you offer, you want to
• be remembered
• be contacted

And being remembered and being contacted are essential to your
company’s growth and success.

Some of the ways your company can be remembered include:
• word of mouth
• traditional print / broadcast media
• new media
• social media
• sponsorships
• events / tradeshows
• product demonstrations
• out of home campaigns
• vehicle signage
• building signage
• business cards
• earned media
• door-to-door
• promotional products


Select quality

Too often, promotional products are thought of as gimmicks, but this could be a result of…
• the choice of inferior products
• the product being off strategy
• the product being poorly designed


You need cost-effective, quality products.

You know your business best.  Select a product within your price range that complements your
marketing strategy and satisfies your target market.


Ensure the product you choose is well designed.

There’s no excuse for a bad design.  Your company logo should be visible, but should not take over the item.  Select a product that is of good quality so that the recipient will wear it, use it, and display it – making it part of your marketing plan.


Ensure the product is on strategy

Choose wisely.  Create a connection with the promotional item you select and create interest or demand for it through your messages.


How do companies use promotional products?

There are thousands upon thousands of items awaiting your company logo to be imprinted, embroidered, hot-stamped, engraved, heat transfered, embossed, or debossed on them.

Your company logo will be displayed in public places, in homes, or in the workplace only if the recipient chooses to allow it.  Usually quality and tasteful application of the logo dictates whether the piece will be used or the article of clothing will be worn. 


Promotional products are used:

• as give-aways        
• at special events
• for contests                
• as demonstrators
• as incentives        
• as prize table picks
• for milestones and celebrations       
• on uniforms
• as product knowledge / incentives                            
• for fund raising initiatives


Showoffs ensures your promotional product will be:

• cost-effective
• on strategy
• well designed

• and used!